LORBN

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LORBN | Brand Introduction

2024-01-23
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EXPLORE THE BEAUTIFUL ORDER


Exploration is the paranoia of ultimate creation

Order is the beautiful truth of the world


Explore Extraordinary and Establish Order

Confronting mediocrity and rejecting chaos


Design has order and precision, resulting in beauty

With order in life, being calm and not panicking, one meets beauty


LORBN's exploration of customized bathroom furniture to create a better order


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BRAND INTRODUCTION


LORBN brand was founded in Foshan in 2013

The first independent designer brand in the domestic bathroom furniture customization industry

Unique "CMF+PSF" design system

The product continues to lead the industry trend and become


Common choices for imported bathroom service providers in various cities

Opening over 100 specialty stores in mainstream cities across the country

For consumers who pursue high-quality bathroom life

Provide a more professional product and service experience

Robin's mission: "To make bathroom life better."


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BRAND HISTORY


2013

Foshan Mage Sanitary Ware Co., Ltd. has established LORBN guest bathroom cabinets.


2014

Introduce a large-scale bathroom cabinet production line to rapidly expand the market by producing postmodern bathroom cabinets.


2015

First appearance at the 20th China (Shanghai) International Kitchen and Bathroom Facilities Exhibition.


2016

Explore the path of branding and establish good strategic partnerships with Fantastic Home and Red Star Macalline.


2017

Having passed the ISO9001 international quality management system certification, it has unparalleled competitive advantages in the industry


2018

Adhering to the core values of altruism, forging an efficient team and ultimate execution.


2019

Building an aircraft carrier level production base to address the important issue of production capacity limitations in the bathroom cabinet industry


2020

The flagship store of LORBN<DARK STYLE>has been launched in a stunning manner, pioneering a dark style with built-in traffic, leading the industry and laying the foundation for designer brands.


2021

The industry pioneered the annual ACADEMIC SALON theme model of "Exploring Stores and Picking up Light", leading the industry trend; Settled in 26 flagship stores in first tier provincial capitals, accelerating commercial expansion.


2022

Empowering terminal training and designer study tour salon projects, highly praised; The fourth generation LORBN<RAWSHOWROOM>concept museum has been launched, and the dual store model is advancing simultaneously.


2023

The debut of the fifth generation LORBN<ORIGINSPACE>is a milestone moment for the brand's accumulation and development. LORBN has completed a new brand strategy layout with three major store models.


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BRAND MISSION

Make bathroom life better


BRAN DVISION

World leader in bathroom and home furnishing concepts


BRAND VALUES

Altruistic/Progressive


BRAND PROPOSITION

Exploring a Better Order


BRAND POSITIONING

Independent Designer Brand · Customized Bathroom Furniture


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DESIGN CONCEPT


Content based simplicity and ordered complexity

Minimalism is the ultimate complexity, and between simplicity and complexity, Robin always pursues the art of life without being defined by style or confined by conventions. He adheres to the path of independent design and explores more than just the order of beauty



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LORBN EXPLORES ABETTER ORDER CMF+PSF


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BRAND VI


LORBN Loubin insists on accumulating design and establishing a consensus on design and beauty through the language of beauty. The brand's humanities, ideas, and values are expressed through design in the physical state of space, achieving cultural consensus and sublimating on the resonance of beauty


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CO FOUNDER OF THE BRAND

Co founder of the brand - Li Rui


"When everything is ready, it's actually too late."


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CO FOUNDER OF THE BRAND

Co founder of the brand - Li Xinlong


"If there is no one with a heart, why two faces?"


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COFOUNDER OF THE BRAND

Co founder of the brand - Guo Yaosang


"If the person is right, things will become right."


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BRAND CO DESIGNER

Brand Co Designer - Wen Yun


“跨界设计师·创意人”



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MASTER L·M


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CLASSIC L·B


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MORDEN M·P


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DONDA L·D


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<BLOCKSPACE>Building block space


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<RAWSHOWROOM>Bathroom Space Concept Hall


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<ORIGIN SPACE>Origin space


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