LORBN

On December 27th, 2020 • LORBN Distributor Summit live broadcast and new product launch was held in Marco Polo Foshan Lingnan Tiandi Hotel, Guangdong. The theme of the conference is "Breaking and living posture", which means LORBN will achieve self-breakthrough and innovation in the New Year. Margaux Li Rui, chairman of bathroom, bathroom margaux Li Xinlong, colorful, general manager of jia wei yu, general manager of Guo Yaoshen, shark creative founder, Shanghai wen yun Pan Yue Pan Yue, founder of the architectural design firm, FENIX Zheng Guilin, and dealers across the country partners together together, common witness LORBN brand new orientation, new strategy and new pattern. The conference was live streamed online, attracting nearly 30,000 online viewers.

2020•LORBN 7th Anniversary Dealer Summit

2021 brand strategy planning interpretation

The grand ceremony of the Summit kicked off amid thunderous applause. Grand venue, Ma Ge Wei Yu chairman Li Rui first came on stage to speak, to lay the keynote of the assembly high. Li Rui from industry changes, brand positioning to problem dialysis, step by step, analysis of the status quo, for the national dealers and marketing team to interpret the 2021 LORBN brand strategic planning, with "altruism" as the main topic to clear the mists, pointing to the big future.

Ma Ge wei Yu chairman Li Rui

Subsequently, Li Rui announced that in 2021, Magge bathroom resources integration "GIEXXI Seal", "FENXI FENXI", to "LORBN" as the main brand, adhere to the "Italian designer brand • bathroom furniture customization" brand positioning, adhere to "do designers and consumers like the brand" product positioning, adhere to independent innovation, Adhere to the terminal training construction, adhere to the construction and improvement of the industrial chain, adhere to the brand and product force to build. Li Rui's far-sighted strategic layout has determined the feasible development path of LORBN brand and pointed out a new development direction for dealers.

Next, Guo Yaoshen, general manager of Huamejia Sanitary ware, delivered an important speech. Guo yaoshen analyzed the competitive landscape of the industry in detail and pointed out the ideas for the development of LORBN brand. We believe that in 2021, LORBN manufacturers will join hands and continue to achieve glory!

Huamejia Sanitary ware general manager Guo Yaoshen

Then, Ma Ge Sanitary ware general manager Li Xinlong to share "broken • Li" keynote speech. Analyze the market development trend and opportunities from a global perspective from the aspects of future industry trends, future development prospects, core competitiveness and selling points of products, sales markets and channels, engineering cases, etc. The industry development has entered the transition period, relying on the traditional business model has come to an end, the way out is only innovation, conform to the direction of The Times, occupy the tide, to bring new sales growth point. In the face of changes in the market, IN 2021, LORBN brand will break through in terms of product strategy, channel strategy, communication strategy and marketing strategy, and implement the brand empowerment plan to improve the brand influence, word of mouth communication, product promotion and sales transformation.

Ma Ge Sanitary ware general manager Li Xinlong

In the brand, innovative marketing, the implementation of social and mobile marketing, marketing innovation with marketing 4P+ service and experience as the origin, so as to make content transmission power, improve the design and creativity of sales drive; In the research and development, adhere to the LORBN designer as the leading core brand output, continue to cooperate with Mashark creative and domestic well-known design masters, constantly improve the original power of the product, so that the product occupy the market share; In production, the introduction of intelligent production equipment, accelerate the strategic layout of products, for the development of li; In the store, the dealer management output, enabling terminal; In service, continue to hold store manager training sessions to improve the standardization of terminal services.

LORBN•2021• Spring/summer product launch

Meanwhile, Li Xinlong unveiled LORBN•2021• Spring/Summer series and MOZART• SOUTH AMERICA for the guests. Fifteen new products, which took nearly a year to complete, were designed by Wen Yun, chief product designer of LORBN and creative founder of Marsha. Innovation while remaining true to tradition and origin has always been the origin of LORBN's product range. LORBN•2021• Spring/Summer collection, MOZART modular MOZART collection, inspired by the inimical musical notes of MOZART, with modern/urban re-rendering; SOUTH AMERICA excavates inspiration from rainforests, rivers and ores, expresses our desire for exploration, trial and innovation, and creates the SOUTH AMERICA series in pursuit of self and individuality.

Terminal Marketing Sharing

In addition to the heavy new product release, margaux dealers were also invited to share the terminal marketing with their partners.

Margo Shanghai dealer Shao Biao first came on stage to share the theme of "Channel Building", and elaborated the direction and development strategy of 2021 by focusing on designer studios, home decoration market trend analysis and how to improve the market share of engineering home decoration channels! We believe that with the joint efforts of manufacturers, the project in 2021 will achieve breakthroughs and create good achievements.

Shanghai dealer Shao Biao

Then, Foshan dealer Han Liangcai shared the theme of "Innovation • Focus". Han said: now, the consumption structure changes, diversified channel structure has become normal, 2021 opportunity adjustment coexist, change has become normal, we should focus on products, multi-dimensional force to win the market.

Founder and Creative Design Director of Shanghai Pan Yue Architectural Design Office——Pan Yue

Since the establishment of the LORBN brand in 2017, LORBN has always been committed to presenting a unique aesthetic proposition in product design. LORBN Chief Product Designer - Masha Creative Founder and Creative Director Wen Yun shared the story behind the new 2021 LORBN products through the theme of "Exploring Inspiration Breaking the Boundary", and shared the story behind the product creation. The story and the reason for the unbounded discussion.

LORBN Chief Product Designer-Wen Yun, Founder and Creative Director of Masha Creative

LORBN annual designer salon project launched

The designer channel is the key channel for winning high-end customers, and it is also the focus of the LORBN brand in 2021. LORBN will cooperate with domestic and foreign design masters to carry out the annual designer salon and "joint product + joint promotion" to enhance LORBN's popularity in the design circle. Communication power to create a competitive story product.

At the meeting, Li Rui, chairman of Margo Sanitary Ware, Li Xinlong, general manager of Margo Sanitary Ware, Guo Yaoshen, general manager of Huameijia Sanitary Ware, Pan Yue, founder and creative design director of Shanghai Pan Yue Architectural Design Office, Han Liangcai, a Foshan dealer, and Chen Wanlan, a Shanghai dealer Taking the stage together to officially launch the LORBN brand annual designer salon project means that the LORBN brand has opened a new chapter in 2021

Dealer Awards Ceremony

The success of the enterprise is inseparable from the support of the dealers and families all over the country. Their sweat and hard work have created the brilliant tomorrow of Margaux Sanitary Ware.

Today, at this annual meeting, LORBN awarded the annual top ten outstanding dealers and the top ten glory star trophies. This is their tireless sweat in 2020, which will eventually be rewarded with rich fruits and glory.

Sign a military order

Concentrate and fight decisively in 2021, advance side by side and create new achievements. A special session was set up at this summit. Zha Daojun, the sales director of the Southern Region, and Feng Wenjun, the sales director of the Northern Region, led their respective teams to sign the military order, which is the year of 2021. Strategic goal commitment, declare war on 2021!

View the exhibition hall to identify new products

In the afternoon meeting, company leaders and dealer partners from all over the country arrived at the LORBN Foshan exhibition hall. The newly upgraded 2.0 minimalist dark style terminal image fully explained the LORBN brand temperament and connotation. The design of many art spaces attracted dealers one after another. Stop to take pictures. At the exhibition hall, Li Rui, chairman of Margo Sanitary Ware, Li Xinlong, general manager of Margo Sanitary Ware, and distributors witnessed the official debut of 2021•LORBN new products. Starting from Jane, with the three major trends of ingenious craftsmanship, fashion pioneers and design flavors, we create a more modern, simple and international "MOZART" series, which caters to market trends and consumer preferences; while "South America SOUTH AMERICA" is a luxury The style design is full of artistic sense, using geometric patterns, simple lines, bright colors and luxurious materials to experience a modern artistic temperament and provide choices for modern high-end consumers.

After the compact and substantial meeting, the splendid Margaux 7th anniversary celebration dinner officially kicked off. The high-level people gathered, toasted together, the family was full, and the guests were full of joy.

The future is promising

Not breaking, not standing, breaking and then standing, Margaux Sanitary Ware has established a leading position in the industry in just seven years. Looking forward to the future, LORBN Labin's challenges and opportunities coexist, and big breakthroughs will lead to great success! For the new journey in 2021, LORBN Laubin has been fully prepared. Let us unite as one, forge ahead, and create a better tomorrow!

LORBN designer brand • Bathroom furniture customization