LORBN

On December 27th, the live broadcast of the "Breakthrough" 2020 • LORBN Dealer Summit and new product launch conference was successfully concluded. Li Rui, chairman of Margo Sanitary Ware, Li Xinlong, general manager of Margo Sanitary Ware, Guo Yaoshen, general manager of Huameijia Sanitary Ware, Wen Yun, founder of Masha Creative, Pan Yue, founder of Shanghai Panyue Architectural Design Office, FENIX Zheng Guilin, and others from all over the country. Distributor partners attended in full costumes to jointly open the dazzling light of this annual event.

Among them, Guiyang Chen Xingxing, Xi'an Li Yali, Nantong Qian Liju, Shijiazhuang Cheng Xiaoyan accepted an in-depth interview with "Sanitary Ware News" after the meeting. The following is the editor's own on-site records.

Editor: Where is your dealer?

Chen Xingxing: I am a dealer in Guiyang, Guizhou. I only chose to be the LORBN brand this year. The showroom was just renovated this year. The store is located at the door of the shopping mall, so the brand promotion will be more effective, and it is also the first in the country. A LORBN store.

Editor: This year, everyone is afraid to make big moves because of the epidemic, so why did you choose the LORBN brand agent?

Chen Xingxing: Regarding this brand, in fact, I became attached to it 6 years ago. I used to represent the Margaux brand before, but I didn't do it for 5 years. Then because the new brand LORBN came out, the first LOGO brand has a high positioning and high-end image; the second is because my main brand is It is a designer channel, so the LORBN brand differentiation helps to promote designers; now, the biggest limitation of the whole bathroom is that there are many popular brands, and it is difficult to do something different; The more critical point is the popular brand, which requires inventory. From the perspective of our dealers, we want zero inventory, because the LORBN brand basically accepts non-standard customization, so our dealer's The pressure will be very small, and non-standard products will be more flexible for LORBN products.

LORBN Guiyang Distributor-Chen Xingxing

Editor: We all know that it is still a challenge to be a designer channel in the bathroom sector. What do you think of the designer group?

Chen Xingxing: First, when the designer recommends the owner to buy our products with his unique vision, the order rate will be much higher. The whole industry is relatively well understood, and then it will be easier to do so; second , The biggest difference between our popular brand and this differentiated brand is profit. To be honest, it is like the impact of the epidemic on the industry this year, but the sales volume of our store is on the rise compared to last year. The LORBN Guiyang store has grown from 8 After the month is finished, our pick-up is still quite impressive. Third, the value of the customer order may be larger now. Relatively speaking, the average order may be a little less, but the order quantity is small, and the order is large. From the dealer's point of view, one customer with a consumption of 10,000 is one, and one customer with a consumption of 100,000. If the service is less than 10,000, our time cost and personnel cost will be more advantageous.

Editor: Last question, what direction do you hope the LORBN brand will develop in the future?

Chen Xingxing: Our idea is to continue to innovate and stick to originality as always. This is what we want to see most from the perspective of distributors, and then empower them at multiple levels, such as the media and brand packaging. With strong support from hard and broad aspects, when the company's products are good, the image is good, and the reputation is good, we have more advantages when selling products or serving customers.

Editor: Yes, thank you very much Mr. Chen for accepting our interview during his busy schedule.

Editor: I am very honored to interview you today on behalf of Tencent Home Furnishing and Sanitary Ware News. Can you introduce yourself to us?

Li Yali: Yes, I am Li Yali, a distributor in Xi'an. We have joined Margaux for five years. We have two stores in Xi'an. Next year, we are going to take a big store to make LORBN brand. Powerful store.

Editor: The reason for the epidemic this year, I would like to ask whether the market in Xi'an will be affected by the epidemic?

Li Yali: At the beginning of this year, it will be a little affected, but for the entire industry, this year's business will definitely be more difficult than last year, but LORBN's products are still very popular in the market. Because its style has a very big advantage, because it is not a high-tech product in the bathroom industry, it is the perception that makes consumers take the initiative to pay. Products have a great advantage. As long as consumers see our products, they will eventually come back to buy LORBN products.

LORBN distributor in Xi'an - Li Yali

Xiaobian in the group: At which stage is LORBN more popular in the consumer group?

Li Yali: The first is white-collar workers, the second is the middle class, the third is the flow of people in the middle class of society, and the third is the 8090 young consumer group. Because of LORBN's high-end positioning and the uniqueness of its products, the purchasing power of these groups will be limited. relatively strong. At the meeting today, the company also said that it will develop a series of products that are close to the people in 2021. I believe that more people will be able to buy LORBN products in 2021.

Editor: Last question, what direction do you want LORBN to develop in the future?

Li Yali: I have two suggestions for future planning. The first is intelligence. Whether it is a mirror or a drawer board, develop towards intelligence, such as smart mirrors, or adding refrigerators and disinfection treasures to the dresser. This extension will better meet the needs of high-end people; the second is to customize the bathroom space. If the first is the development of intelligent customization of bathroom cabinet technology, this can be understood to bring more functionality to the bathroom space. This involves full bathroom customization, including cloakroom and bathroom space, which can be customized to the space effect the owner wants.

Editor: Yes, thank you very much Ms. Li for accepting our interview during her busy schedule.

Editor: What is the difference between this year and last year?

Qian Liju: I think LORBN is leading the fashion once again.

Editor: Have you taken time to visit the LORBN Cultural Center in Foshan this year? How is the business of the Nantong flagship store this year?

Qian Liju: We are okay, because the style of the whole LORBN is very distinctive, so our customer group has not been affected, and it has improved compared to last year.

Editor: What kind of marketing and operation system have you been using as an agent for the LORBN brand?

Qian Liju: Because we operate as a company, and relatively speaking, we will have corresponding specific customer groups. We will specially target our villas and large flat customers, and will have a unique operation plan, giving priority to the transformation of internal customers. resources, so as to improve the conversion rate of special customer groups.

Editor: The impact of the epidemic this year, and for other brands, what kind of advantage do you think will be the local LORBN or your personal business?

Qian Liju: This year, due to the epidemic, the trend of customers' consumption is changing, and consumption has returned to the rational nature. Everyone may have higher requirements for quality life. If you want to say which customers are actually affected, it may be It is that some customers who pursue the ultimate cost-effectiveness will have a greater impact. For those customers who are villas or large flats, relatively speaking, their words have little impact.

LORBN Nantong Distributor - Qian Liju

Editor: Margaux Sanitary Ware has been promoting the brand of LORBN this year. In fact, in the industry, everyone thinks that LORBN is a dark horse, whether it is the image of its entire exhibition hall or its VI design is very international, you How do you feel about the LORBN brand?

Qian Liju: I think the general bathroom cabinet brands on the market are very similar, and in many cases they are similar, but the first impression of the LORBN brand is innovation, cutting-edge and boldness. On the other hand, in the selection of materials, he boldly used some new materials of slate as an auxiliary, and pursued the ultimate "pure" in terms of color, so from some perspectives, I think it should belong to a company with The scene of the soul, the scene with the soul, is in the client's home, it is displayed like a work of art, and it can fully show a concept of the owner's life.

Editor: There are many consumers. They have a saying that the brand LORBN is Hermes in the bathroom space. How do you feel about this statement?

Qian Liju: In fact, I often tell others that LORBN is the Hermes in our bathroom cabinet brand. In fact, we all know that the essence of a big brand must be: first, the quality must be excellent; second, the brand must have hard power; third, to provide all possible services for high-end customers, the three are indispensable. of.

Editor: In the future, what direction do you hope LORBN will develop in?

Qian Liju: Adhere to the original intention and maintain a high level. This is my expectation for the brand LORBN or the Margaux sanitary ware company. Because the bathroom cabinet brand is actually a single category, it is not as complicated as some integrated bathroom products, but it is an art brand, it can be said to be a segmented industry, so the segmented industry wants to be in this It is actually quite difficult to achieve absolute number one in the industry, because it first requires a certain volume, and then maintains more all-round development.

In addition, when it attracts dealers or national customers, first of all, it must have some products with absolute advantages. Like LORBN, he actually focuses on 20% of the country's investment customers. I think it is very good , Anyway, the team's words are quite good, young, energetic, and the concept is very advanced.

Especially this year when they talked about de-stylization, I think their designs will not stick to one style in terms of concept, because many big-name designers are actually not limited by style, and the style is more often fixed in In the minds of consumers, the real design is actually simplification to zero, and there is no clear style distinction in the strict sense. It is this understanding of design and the tension of the product that planted grass in my heart, and I chose Ma. Song Sanitary Ware has chosen the LORBN brand, and it is irreplaceable. Moreover, LORBN's products are in line with contemporary consumer groups.

Editor: Yes, I am very grateful to Ms. Qian for accepting our interview during her busy schedule.

Editor: Hello, in which city is LORBN your dealer?

Cheng Xiaoyan: I am Cheng Xiaoyan from Shijiazhuang, Hebei.

Editor: How is the market this year?

Cheng Xiaoyan: This year, due to the epidemic, the overall situation is basically the same, with a slight increase.

Editor: Margaux’s 7th anniversary, in which you have represented the brand LORBN for 3-4 years, and you are a loyal fan. In fact, we know that many manufacturers have come to you to represent their brand. What is the reason for you to keep Stick to the LORBN brand?

Cheng Xiaoyan: Actually, it's more because of my appreciation for these two bosses, because someone has something, and if this person is right, I think they will work together in everything, so I recognize the personality charm of these two bosses. Yes, their way of thinking, operation planning, and their enthusiasm for the cause moved me very much, so I chose the brand LORBN.

Editor: Indeed, your recognition of the two bosses and the company's team is still very high. I would also like to ask the company instead of the company to ask what kind of brand do you think LORBN is?

Cheng Xiaoyan: I think it should be a brand with its own unique charm, which is the first, and then it has its own label. The product is suitable for the market, and it is also suitable for the market development trend. Of course, it also suits the psychological needs of customers. It can keep pace with the times. Enter. Because this market environment is what we need to adapt to, instead of looking for various reasons to shirk responsibility and say that this market is not suitable for a certain brand. Finding a way out in the market is our only purpose.

It is precisely because I see the boss's innovative operation model and their unique personality charm that they have been making breakthroughs and improving. This state of mind has touched me.

In our industry, everyone's evaluation of LORBN, whether it is from its exhibition hall image or its entire VI design, is very international.

LORBN Shijiazhuang Distributor-Cheng Xiaoyan

Editor: In the future, what direction do you want LORBN to develop in?

Cheng Xiaoyan: I think quality is the foundation on the basis of breakthrough, and then style is involved. Because everything is actually the same, you have to stand up to scrutiny, you have to stand up to the scrutiny of the market, and you have to stand up to the scrutiny of customers, and then use this product to widen the market distance, which will produce what we call brand value, We must raise our own brand value. Consumers trust the boss, the brand, and the product produced, which conforms to the consumer's reassuring product quality positioning. When the product itself can achieve value for money, this is the most recognized thing in the hearts of customers.

Editor: Compared with the value you just mentioned, I would like to ask you what kind of advantage does LORBN have compared to other brands?

Cheng Xiaoyan: The advantage of LORBN is that its style is relatively innovative, and then the product details are in place, and the most important thing is "people". Because this "person" is the root, back to the root, if the team is positive and what he does will definitely be recognized by people, then their products will be recognized by the society accordingly.

Editor: I think this is indeed a very important factor. In fact, I know that LORBN has installed a lot of new stores this year. What do you think of the overall image of the new stores?

Cheng Xiaoyan: The new store is still very tasteful. I think this dark and minimalist showroom image can become a representative of the industry market, or even a leader. The most obvious feeling is when someone comes to my showroom. At the time, whether it is a designer or a customer, there may be doubts about the price of the product, but the product itself is still very recognized. In fact, I have also visited the exhibition hall of the LORBN Cultural Center in Foshan. In the entire store, the LORBN exhibition hall is still in a leading position. As a product, it needs extremely innovative design industry. You must be able to stand in this industry. , must lead others, not plagiarism, to innovate. You must make customers feel that you are the most fashionable, or the most suitable for me, or at least the best choice for consumers.

Editor: Yes, thank you very much Ms. Cheng for accepting our interview during her busy schedule.

Although the building materials market has encountered unprecedented challenges in 2020, LORBN's dealer team still believes in the company in a difficult environment, closely follows the company's development direction, expands against the trend, and competes for the market. In the end, dealers in some regions achieved contrarian growth. In the new year, we believe that through the concerted efforts of LORBN manufacturers, we will be able to open up a new era of rapid development of LORBN!