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LORBN 2022 Annual Planning Meeting was successfully held!

2022-01-07
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Time flies, and before you know it, a tense and busy year is coming to an end. On January 5th, Born Up-LORBN Labin·2022 Annual Business Planning Meeting was successfully held in LORBN·Foshan Flagship Store,


The purpose of this meeting is to summarize the problems encountered in the work in 2021, propose improvement measures, reasonably plan the work in 2022, and help the brand develop better.


LORBN Co-Founder Guo Yaoshen, LORBN Co-Founder/Chairman Li Rui, LORBN Co-Founder/General Manager Li Xinlong and all staff from the Brand Sales Department, Marketing Department and Merchandising Department attended the event.



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At the beginning of the meeting, the heads of the LORBN Brand Sales Department, Marketing Department, and Merchandising Department discussed brand management, team building, product structure sorting,


The six major aspects of marketing, terminal construction and customer service have deeply analyzed the problems in 2021, and put forward work plans for 2022.



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△LORBN Co-founder/Chairman Li Rui gave a speech at the meeting

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△LORBN co-founder Guo Yaoshen delivers a speech at the meeting


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△LORBN co-founder/general manager Li Xinlong delivers a speech at the meeting

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△LORBN Marketing Manager Chen Dengrong made a work report

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△Zha Daojun, Director of LORBN Southern Region, made a work report

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△LORBN North Region Director Feng Wenjun made a work report


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△LORBN Regional Manager Feng Shanxiong made a work report


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△LORBN Regional Manager Yao Lianlian made a work report


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△LORBN Regional Manager Feng Wentao made a work report


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△LORBN Regional Manager Deng Zhenhong made a work report

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△ LORBN Regional Manager Liang Jinwang made a work report

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△LORBN Regional Manager Huang Xinquan made a work report

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Liang Ting, head of RBN's Documentary Department, made a work report


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△LORBN Documentary Department Chen Wenying made a work report

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△LORBN documentary department You Haihua made a work report


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△LORBN followed up with Liang Jun to make a work report


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△LORBN Documentary Department Yan Wanyi made a work report

At the end of the meeting, LORBN co-founder/general manager Li Xinlong made an important speech. Mr. Li first made an in-depth analysis of the original "products, marketing, channels, customers, and management" of the LORBN brand.


Affirmed the achievements and pointed out the shortcomings; then emphasized that 2022 is an important first year for the LORBN brand,


The LORBN brand will "suspend the pace of investment promotion and improve customer service", and carry out work in the four directions of "strengthening products, focusing on services, expanding channels, and winning terminals" with lean services and strategic marketing policies.


Create customer value, increase target management, and win the "new track, new height, and new future" in 2022.

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Immediately afterwards, President Li said that in the extraordinary 2021, we are still moving forward bravely, and in the extraordinary 2021, we will once again become "pioneers", thank you and me for every struggler. The new year requires high fighting spirit, but also the strength of "born upward". In 2022, let us be born upward together!